29 January, 2022
# Topics

emal verification in 2022: The email verification landscape

29 January, 2022

Email verification services have been evolving for almost a decade. Some reputable email verifiers have developed new solutions for automatic email verification. Verifying emails

is a time-consuming process that eats up hours of your day. You need to check and confirm email addresses before you can add them to your mailing lists, and the task only gets more cumbersome as your list grows. lower costs of email verification, clean email lists, undamaged email credibility and eliminating the download and upload time on lists are some of the things that benefit users.

Do users need such a change?

We conducted a survey of users using the email verification service, and found positive points about these changes.
In this article, we have reviewed the old method of email verification, the need to change it, automatic email verification and many important topics in this field.

Older methods for email verification

There are a total of 6 ways to verify email, 2 of which are new methods of verifying email. But older methods require more manual labor. In the old method of email verification, there is no complete protection of the user against bad emails and you have to pay more to maintain the health of the email list.

3 of these methods require manual work in the review, list verification, and bulk email verification sections.

The fourth method is semi-automatic. You enter the email list into email verifiers via ESP integration.

Survey results on the old way of cleaning email lists:

  • 80% of users manually copy-paste their list, or import it into a CSV file to verify their email.
  • 78% of users prefer to spend less than 1 minute a month on email confirmation.
  • Entrepreneurs spend about 40 minutes a month on email verification.

Demand for automatic email confirmation

 Over the past few years, the need for high email reputation in email marketing has greatly increased. Email marketing is one of the key marketing tools today, which is why email verification is such an important issue.

Email lists are constantly evolving, and entrepreneurs face challenges that highlight the importance of automating email verification.

Emails can get bad every day, and the more they are checked, the better. Increasing bad emails will ruin your reputation. But exporting lists, putting them in email verification programs, getting and checking results, deleting bad emails, it all seems impossible.

The need for an automated email verification system has greatly increased to reduce the workload of entrepreneurs.

What we found in the survey on the demand for change

  • 64% of email marketing users use an automated email service provider to assign their campaigns.
  • 32% of users manually verify their emails by uploading a file or copying and pasting the list.

How does automatic email verification work?

As mentioned before, 2 of these methods, namely email verification API and automated email verification, are automatic.
These two methods actually work as a complement. The first one is to prevent bad emails from entering your list. While the other one keeps your email list clean in the long run.

Email verification API confirms the email when the subscriber enters their email on your site. This is one of the best ways to prevent bad email. Also, if the email was incorrect, you can ask the customer to give you the correct email.

Automatic Email Verification is a way to automatically clear your email list. By connecting your email marketing platform to an email verification service, your lists will be checked daily, weekly or monthly.

 Why does an email address get bad all at once?

Email addresses may exist at first but then deteriorate over time, or all at once. There are several reasons for this, including:

  • When businesses fail and shut down, their domain is not renewed or their email server shuts down, and all email accounts can go bad in an instant.
  • Temporary email providers are very harmful. Some e-mail addresses are fake with the aim of harming your business. Temporary emails are only available for a short period of time, and when closed, sending them a campaign can lead to hard bounces. APIs can clear these emails.
  • Another bad email is from employees who have quit their jobs. Business emails get bad much faster than personal email addresses.

 According to our research, about 1.5 to 5 percent of emails per month can be bad. In this way, they will cause a hard bounce and will have a negative impact on your email marketing.

How do these changes reduce costs?

Keeping an email list clean requires repeated email verification. How often your email list needs to be verified depends on the times you sent email to those lists. The less email you send to your lists, the more important it becomes to verify the lists.

If you have not sent a campaign to your subscribers for several months, you will definitely need to verify your lists, otherwise you will damage a lot. Even in a shorter time, your emails can get bad and thus increase your bounce rate. 

Other Facts About Email Verification Surveys

  • The number of people using the automated verification system is 11%.
  • 36% of users want their email verification to be fully automated.
  • 85% of users want to pay 30% less for email verification.

The demand of email marketing users for automated email verification services is clearly increasing. Undoubtedly, automatic email verification in 2022 will be considered more than ever.




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