How to warmup your IP and domain

Email marketing is one of the most important ways you can communicate with your customers, so you need to know how to manage your emails so as not to damage your sender's reputation.

Basic tips you need to know about your warm-up IP and domain

Your email will be sent through Internet service providers such as Gmail, Hotmail, and Yahoo. These services prevent users from receiving undesirable emails. If they notice anything suspicious from you, they may block your emails or send them to the spam folder.

To send bulk emails, even if you don't do any suspicious activity, you still need to gain your sender's trust. When you use a new IP, your emails are cold. it means that your sender does not know if your emails are relevant and legitimate.
so they will not allow you to send bulk emails. That's why they won't trust you until you prove your emails are important and useful to users.

When you use a new IP, your emails are cold. it means that your sender does not know if your emails are relevant and legitimate. so they will not allow you to send bulk emails. That's why they won't trust you until you prove your emails are important and useful to users.

The same goes for domains. In addition to an IP, you will also need a domain to send emails. Your new domain has no reputation and you need to increase this reputation by sending emails with a good opening rate.

But you need to start with a low volume of emails and gradually increase the number of emails over a period of time. By doing this, you show your ISP that your emails are important to recipients and they can trust you. This will allow you to send a higher number of emails.

All you need to do is keep your open rates high and steady.
recipients should interact with your emails. This will take your emails directly to the inbox folder and prevent them from being spammed.

 Why should you upgrade both IP and domain?

As mentioned above, when you have a new domain, there is no history of sending emails so you can not send emails to all users you want from the list. By doing so, recipients may mark your email as spam and burn your domain forever. Instead, you should through the warm-up process so that ISP recognizes you as a legal account. You need to start with a small number of emails and increase them over time.

If you have a domain that you have used before and it has a good reputation, you may want to use it for new IPs in Hoopoe. But even if you have a domain with a great history and reputation, ISP spam filters may still detect it. For this reason, it is better to start sending emails in a low number with a slow process and then increase the number of emails.

What if you skip the warm-up process?

If you rush and do not do the warm-up process properly, even with the best email list, you'll probably have trouble with delivering and inboxing emails. Your ISP has standards that you must meet to be able to send bulk emails. They are so sensitive to your behaviors so you have to do the warm-up process at a reasonable speed.

How to warm-up IPs and domains

To build a reputation for your IP and domain, you need to dedicate time and effort to it. The first thing you need to do is not email your entire list. Instead, split your list into smaller sections and start sending emails frequently and at regular intervals. Gradually increase the number of emails. The warm-up process can take about one month, but it is an investment for your business.

what is the warmup plan?

Having a good plan for the Warmup process is very important. When you slowly and steadily increase the number of emails and recipients, you can eliminate recipients who do not interact with you or send a bad signal, and you can respond if something goes wrong.
For many of our customers, the Warmup plan has performed best in the following way:
This table shows the number of emails sent on the first to the fifteenth day that received the best feedback.

 
this is an example of a Warmup plan. depending on the number of recipients, your content, the recipient engagement , and your domain reputation you may need a different number of emails. you can contact us for a suitable plan just for your business.